The Good Fight is a friendly, progressive tattoo studio founded by Nick Whybrow in 2018, striving to do the right thing and bring some good vibes to tattooing.

Nick has been tattooing since 2003, and over the years felt that too many clients weren’t getting the best experience they could, so he wanted to make that right. As an accomplished veteran tattooist in London, Nick also experienced first hand how some of the best tattoo artists in the world got treated by the tattoo studios they worked in, and he didn’t enjoy it. Being a tattoo artist is a dream come true for the lucky, talented folk who can make a living from their creativity, and Nick wanted to make sure they were treated fairly too.

It’s easy to find a tattoo studio near you and get inked these days, but getting a tattoo is still a big deal. They’re for life, not for regrets or cover-ups (although we’ll happily help you cover a tattoo, if that’s what you want). You’ll remember how you got each tattoo, which means the setting, atmosphere and relationship with the artist are almost as important as the finished result.

Check out our resident and guest artists, or get in touch with any questions.